Social media Video campaign
creative + direction + design + animation
Client: YOOX NET-A-PORTER
Agency: Disgrace Design
Roles: Creative | Producer | Director |Motion |Designer
"What happens when a global luxury leader asks for creative content that feels both fresh and premium?"
You build a motion series that elevates their sustainability story without compromising the brand’s signature refinement. Translating their sustainability work into a series of short, high-impact videos built specifically for social platforms.
YNAP Sustainability Video Series
Disgrace Design partnered with YOOX NET-A-PORTER to produce a suite of motion-videos celebrating their sustainability initiatives. From Reflaunt to Digital ID, Modern Artisan to New Talent Programmes, we transformed complex innovation into concise, visually engaging stories designed for social platforms.
"Luxury doesn’t shout. It tells a story with intention."
This principle that shaped the Sustainability Series we produced for YOOX NET-A-PORTER:
Five motion-videos crafted to feel fresh, modern, and social-first, while retaining the quiet confidence of a global luxury retailer. Each video was designed to capture attention instantly—without ever compromising the brand’s elevated visual language.
