ONLINE VIDEO MARKETING
end-to-end motion-video production
Client: Transcend
Agency: Disgrace Design
Roles: Creative Producer | Art Director | Motion Designer
Transcend: Motion-Video Series
Transcend is an American SaaS company that is helping millions of people around the globe get access to clean water, renewable power and reliable infrastructure.
concept + direction + script + editing + motion design + sound + delivery!
The CCO requested a series of animated videos produced end-to-end for their social channels and online platforms.
Objective: Create a series of animated short-form videos (<60 seconds) to visually communicate the benefits and features of the Transcend Design Generator (TDG) while addressing three topics:
Approach: Disgrace Design conceptualized, designed, and animated a series of motion videos tailored to Transcend’s online audience.
Approach: Disgrace Design conceptualized, designed, and animated a series of motion videos tailored to Transcend’s online audience.
Message: Each video combined dynamic visuals, streamlined messaging, and engaging animations to highlight TDG’s capabilities and its connection to solving global challenges like clean water access and renewable energy.
Outcome: The videos sparked excitement and curiosity among engineering professionals, driving them to explore the Transcend website, book demos, and connect with sales.
