Transcend & Autodesk: SaaS video campaign
Client: Transcend
Agency: Disgrace Design
Role: Creative Producer | Director | Designer
Brief: Transcend needed a series of short-form videos showcasing how the Transcend Design Generator integrates with Autodesk software to support the design of critical infrastructure. Communicating the software’s capabilities in each video combined concise messaging, product information, motion design, editing and audio.
Process: Disgrace Design developed and produced the video series from concept through to final delivery. The video campaign needed to translate complex engineering information while demonstrating how the technology works. We worked with the Transcend team to simplify the core messages, develop the scripts and establish a clear visual direction.
Outcome: The completed series gave Transcend’s marketing and sales teams a consistent collection of short-form videos that clearly communicated the technology’s benefits, built awareness across social media and generated interest among engineering professionals. The accessible content made it easier to introduce the product, explain its value and support further exploration and sales conversations.
