Twenty 20 Cricket: TV broadcast design
Client: Sky Sport
Agency: Sky TV New Zealand
Roles: Creative Director | Motion Designer | Compositor
3D geometry by Loic Yearbury
3D geometry by Loic Yearbury
Brief: Create a dynamic broadcast identity system for Sky Sport New Zealand’s HRV Twenty20 Cricket coverage, capturing the pace, atmosphere and passionate fan culture surrounding the sport. The visual concept was designed to reflect the individual character of each team while bringing the full package together through a bold, cohesive on-air identity.
The broadcast package included opening titles, break titles, sponsorship billboards, bumpers, stings and outside broacast set design. As part of the creative development, I visited the stadiums on location to capture photographic and video reference material, ensuring details such as the team locker rooms and environments felt authentic within the final 3D scenes. I led the creative direction, motion design, compositing and final visual execution, with 3D geometry created by a Autodesk Maya professional.
concept + brand & identity + visual design system
