360° MARKETING CAMPAIGN
animation direction + motion branding + branded assets
Client: BBC Radio 1
Agency: BBC Creative, London
Production roles: Animation Direction | Motion Design | Graphic Design
Full digital media campaign, creating content for Facebook, Snapchat, Twitter, Instagram the BBC Radio 1 website, also visuals for the external screen at the SSE Arena.
In 2018, Disgrace Design collaborated with BBC Creative to deliver a full 360 marketing campaign for the BBC Radio 1 Teen Awards. Animating the BBC Radio 1 brand identity based on their style guide, translating static elements into captivating motion design to align with the brand’s energetic personality.
Digital Media Campaign:
Designed and delivered bespoke content for Facebook, Snapchat, Twitter, Instagram, and the BBC Radio 1 website, ensuring consistency and high engagement across all platforms. Including visuals for the external screen at the SSE Arena.
Designed and delivered bespoke content for Facebook, Snapchat, Twitter, Instagram, and the BBC Radio 1 website, ensuring consistency and high engagement across all platforms. Including visuals for the external screen at the SSE Arena.
Key Contributions:
Animation Direction: Led the creative vision to bring the BBC Radio 1 brand to life with motion, maintaining alignment with the brand’s dynamic style guide.
Motion Branding: Created a consistent motion language that amplified the brand’s identity across digital and physical touchpoints.
Design Assets: Provided versatile, high-quality design elements for seamless implementation across all campaign channels.
Animation Direction: Led the creative vision to bring the BBC Radio 1 brand to life with motion, maintaining alignment with the brand’s dynamic style guide.
Motion Branding: Created a consistent motion language that amplified the brand’s identity across digital and physical touchpoints.
Design Assets: Provided versatile, high-quality design elements for seamless implementation across all campaign channels.
By animating the BBC Radio 1 brand identity and delivering multichannel visuals, Disgrace Design ensured the Teen Awards campaign resonated with its audience, elevating the brand's energy and visibility across all platforms.
