BBC Radio 1 - Teen Awards: Full 360° event marketing campaign
Client: BBC Radio 1
Agency: BBC Creative, London
Role: Animation Director | Multimedia-Motion Designer
Brief: BBC Creative commissioned Disgrace Design to bring the BBC Radio 1 identity to life for the Teen Awards ~ an arena event attended by 10,000 young people aged 14–17. The campaign needed to capture the youthful energy of the event while creating a consistent visual experience across social media, digital platforms and the live environment at SSE Arena Wembley.
Process: We developed a dynamic motion language from BBC Radio 1’s existing brand elements, transforming the static identity into a flexible system for digital and large-format applications. We created bespoke assets for Facebook, Snapchat, Twitter, Instagram and the BBC Radio 1 website, alongside animated visuals for the arena’s external LED screen.
Outcome: The campaign delivered a cohesive motion identity across six digital and event touchpoints, culminating in a live experience for 10,000 young attendees at SSE Arena Wembley. The flexible system gave BBC Radio 1 a consistent visual presence across social, online and large-format environments while amplifying the youthful personality of the Teen Awards brand.
