New Zealand Football: TV Broadcast Design
Client: New Zealand Football
Agency: Sky TV New Zealand
Roles: Creative Director | Art Director | Motion Graphic Designer
visual identity + broadcast branding + motion design
THE BRIEF:
Develop a distinctive broadcast identity for New Zealand Football that would bring energy, consistency, and professionalism to Sky Sport's live coverage.
Develop a distinctive broadcast identity for New Zealand Football that would bring energy, consistency, and professionalism to Sky Sport's live coverage.
THE PROCESS:
Designed and directed a complete motion-led broadcast package and live on-air graphics system, including opening titles, sponsorship assets, break sequences, and studio graphics.
THE RESULT:
Delivered a dynamic broadcast experience that reached more than 1.3 million viewers nationwide, with individual matches attracting 50,000–70,000 live viewers per game throughout the season, helping elevate New Zealand Football's on-screen presence across Sky Sport's coverage.
Delivered a dynamic broadcast experience that reached more than 1.3 million viewers nationwide, with individual matches attracting 50,000–70,000 live viewers per game throughout the season, helping elevate New Zealand Football's on-screen presence across Sky Sport's coverage.
