DreamWorks: KPN channel launch
Client: DreamWorks
Agency: Disgrace Design
Agency: Disgrace Design
Role: Co-Producer | Creative Director | Motion Designer
Brief: DreamWorks needed to localise its complete television broadcast package for the launch of a new 24-hour channel on KPN in the Netherlands. The existing identity had been created by Red Bee Media and needed to be carefully adapted for Dutch audiences without losing the character or consistency of the original DreamWorks brand.
Process: Disgrace Design managed the Dutch localisation and production process, coordinating translators, voice-over artists and audio engineers in Amsterdam. We created original television stings and reproduced more than 20 on-air promos in Dutch. We also adapted television menus, interstitial programme pointers and other broadcast assets before preparing the completed material for delivery to NBCUniversal in the United States.
Outcome: The completed package provided DreamWorks and NBCUniversal with the localised assets required to launch the new 24-hour channel on KPN. The work enabled the international broadcast identity to be introduced to Dutch viewers through a consistent collection of translated and locally produced on-air content.
DreamWorks KPN channel launch party Amsterdam
