BBC Weather: Social media GIF campaign
Client: BBC Weather
Agency: BBC Creative, London
Roles: Motion Design | Animation | Direction
Design Brief - "Animate the BBC weather icons".
Animation Direction | Motion Design | Social Media Content
For BBC Creative, Disgrace Design provided animation direction and motion design for a social media campaign promoting the iconic visuals of the BBC Weather app.
Working from existing brand assets and the BBC Weather visual guidelines, Disgrace Design created a series of 10 bespoke looping GIFs that brought the app’s recognisable weather icons to life.
Each animation was paired with a witty, shareable tagline designed to engage audiences across social platforms and reinforce brand recognition.
Crafted in Adobe After Effects using supplied Illustrator and Photoshop assets, the campaign transformed functional weather symbols into playful branded content, helping the BBC extend its digital presence beyond the app itself.
Outcome:
The animated GIF series increased audience engagement, strengthened brand awareness for BBC Weather, and contributed to driving app downloads through highly shareable social-first content.
