Social media campaign
animation direction + motion branding
Client: BBC Weather
Agency: BBC Creative, London
Production Roles: Motion Design | Animation | Direction
For BBC Weather, in collaboration with BBC Creative in London, I provided animation direction and motion design for a social media campaign featuring the BBC Weather app’s iconic icons.
Design Brief - "Animate the BBC weather icons".
As part of the content creation, I produced 10 animated looping GIFs using PSD assets and After Effects, paired with humorous taglines. The shareable, bespoke branded GIFs built brand awareness and led to increased BBC Weather app downloads.
