Tommy Hilfiger: Did You Know video campaign
Client: Tommy Hilfiger
Agency: Disgrace Design
Role: Creative Director | Motion Designer
Agency: Disgrace Design
Role: Creative Director | Motion Designer
Brief: The global communications and sustainability teams at Tommy Hilfiger needed a series of engaging social videos that could communicate the company’s sustainability progress to an online audience of more than 500,000 followers. The campaign needed to make detailed sustainability initiatives easy to understand while remaining recognisably Tommy Hilfiger in its visual language, tone and presentation.
Process: Disgrace Design worked closely with the Tommy Hilfiger teams to develop the creative concept and establish the visual and animation direction for the Did You Know campaign. By combining motion branding, video editing and animation, we brought the Tommy Hilfiger logo and wider identity system to life across a consistent series of short-form videos.
Outcome: The completed campaign gave Tommy Hilfiger a cohesive collection of branded videos for communicating its sustainability initiatives across social channels. The flexible visual system allowed different subjects and messages to be presented consistently while maintaining the clarity and premium character of the global brand.
