SaaS Product Launch
end-to-end motion-video production
Client: Transcend
Agency: Disgrace Design
Roles: Creative Producer | Art Director | Motion Designer
Transcend: Motion-Video Series
Transcend is an American SaaS company that is helping millions of people around the globe get access to clean water, renewable power, and reliable infrastructure.
Their global marketing team requested an animated video, produced end-to-end for their social channels, online platforms and company-wide communications.
Objective: Create a video to visually communicate the benefits and features of TDG INSIGHT - a powerful game-changing software for designing critical infrastructure.
Approach: Disgrace Design conceptualised, directed and designed a short-form, motion-driven video tailored to Transcend’s audiences.
Approach: Disgrace Design conceptualised, directed and designed a short-form, motion-driven video tailored to Transcend’s audiences.
Message: The video combines motion branding, product shots, live footage and streamlined messaging to highlight TDG INSIGHT's core capabilities.
Outcome: This video shown internally and externally, sparked excitement among their global team, while creating curiosity among engineering professionals ~ driving them to explore more and book a consultation.
