BBC Radio 1 - Ibiza: 360° event marketing campaign
Client: BBC Radio 1
Agency: BBC Creative, London
Roles: Motion Designer | Graphic Design | Compositor
Brief: Bring BBC Radio 1 Ibiza’s brand identity to life through a dynamic, motion-driven campaign. Capture the event’s beach-party energy with a cohesive mix of animation and design across social media, digital platforms and the live event environment.
Process: We brought BBC Radio 1 Ibiza’s sun-soaked beach vibe to Facebook, Twitter and Instagram through playful motion and vibrant graphics, alongside website skins for mobile, desktop and tablet. Bold outdoor banners carried the party into the event space, creating a cohesive campaign at every scale.
Outcome: BBC Radio 1 Ibiza 2018 brought an electric beach-party vibe to around 5,000 people at Friday’s beachfront event. A bold multichannel campaign amplified its presence, while live BBC broadcasts took the party beyond the island.
motion branding | motion design | direction
