Heineken Open: Live TV Broadcast Identity
Client: Sky Sport
Agency: Sky TV New Zealand
Role: Creative Director | Lead Motion Designer
Brief: Sky Sport commissioned a complete broadcast identity for the Heineken Open, New Zealand’s leading international tennis tournament in Auckland. The identity needed to communicate the energy and prestige of the tournament, while supporting the practical demands of fast-paced live sport coverage and the iconic Heineken brand.
Process: Grace developed a modular visual and motion system that could be applied consistently across the entire broadcast package. She created and directed the opening titles, break titles, sponsorship billboards, stings, transitions, lower thirds, score tickers and in-game statistical graphics.
Outcome: The completed package gave the Heineken Open a distinctive and polished broadcast identity across Sky Sport’s live coverage. The flexible system strengthened visual consistency, improved the clarity of on-air information and gave the tournament an international broadcast presence that reflected the stature of the event.
