SOCIAL MEDIA CAMPAIGN
motion-videos + promotional videos + explainer videos
Client: Transcend
Agency: Disgrace Design
Production Roles: Creative Producer | Director | Video Designer | Animator
Transcend - Motion-Video Series
End-to-end motion-video production for Transcend, an American SaaS company that's making a global impact!
Transcend requested a series of animated videos for their online audience, highlighting the key features and benefits of their software.
Transcend requested a series of animated videos for their online audience, highlighting the key features and benefits of their software.
Transcend's innovative engineering software (TDG), along with its powerful integration with Autodesk, is helping millions of people around the globe get access to clean water, renewable power and reliable infrastructure.
Objective: Create a series of animated short-form videos (<60 seconds) to visually communicate the benefits and features of the Transcend Design Generator (TDG) while addressing four topics:
Approach: Disgrace Design conceptualized, designed, and animated a series of motion videos tailored to Transcend’s online audience.
Approach: Disgrace Design conceptualized, designed, and animated a series of motion videos tailored to Transcend’s online audience.
Message: Each video combined dynamic visuals, streamlined messaging, and engaging animations to highlight TDG’s capabilities and its connection to solving global challenges like clean water access and renewable energy.
Outcome: The videos sparked excitement and curiosity among engineering professionals, driving them to explore the Transcend website, book demos, and connect with sales.
